Tuesday, January 17, 2012

two new fantastic lunch forums!

We are quite thrilled to announce the addition of two brand new business-focused lunch seminars for Makerie weekend lead by the darling Jessica Hernandez of Joyfolie and the adorable Andreea Ayers of Launch Grow Joy. Jessica taught our wonderful shoe-making workshops last year & we love that she's coming back in a different capacity. Andreea, founder of Tees for Change, will be such an awesome addition to the weekend too, as both these successful entrepreneurs will be sharing their experiences and successes of how they turned their craft into a booming business. Not only will they have wonderful stories to tell, but a wealth of knowledge to pass along to all of you! 

Turning Your Craft Into a Business
by Jessica Hernandez

Jessica will be sharing the journey of Joyfolie, from a single mom crafter on Etsy to a business of handmade products in the US, to eventually large-scale manufacturing. Joyfolie products have been available via Anthropologie, Gap, Inc. and others. It's her hope to tell the story of Joyfolie to share strategies with those who desire to expand their creative passion on a vocational level, or to simply inspire those who want to be intentional about pursuing their own creative aspirations, whatever they may be.

Becoming a Media Maverick: How to Get Publicity for Your Handmade Products
by Andreea Ayers

Do you want to see your handmade products in national magazines, on celebrities and in the media? If so, this lunch seminar is for you! Andreea Ayers, a mom entrepreneur who has successfully placed her inspirational t-shirts in over 200 media outlets, including Self, Shape, Ladies Home Journal, Redbook, ABC, CBS, NBC and more, will share with you proven publicity strategies that get results. You'll learn about how to make the most of media opportunities, how to find and contact the press to pitch your products and how to leverage your publicity efforts. Andreea currently blogs at www.LaunchGrowJoy.com and her most popular blog post is "Why I ditched the press release - and what I do instead."

Huge heartfelt thank you to Jessica & Andreea for putting together these terrific lunchtime talks!

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