recipe for press

We are getting quite excited for both creative retreats (right around the corner!) and wanted to share a fabulous new addition to our Makerie Sewing weekend. Amy Flurry, author of the DIY PR blueprint for entrepreneurs Recipe for Press, will be leading two inspiring and informational Lunch & Learn sessions, providing incredible insight and ideas for pitching your handmade products to the press. Amy is a contributor to some of the biggest publications on the newsstand including InStyle, Conde Nast Traveler, Country Living, Daily Candy and Design Sponge, and served as a contributing editor to Lucky magazine for five years. Amy is quite a creative force herself, as one of the co-founders of the Paper-Cut-Project, a company that conceives a highly crafted installations with clients including Kate Spade, Hermes, Cartier, RED Valentino and the Victoria & Albert museum. Paper-Cut-Project’s work has been featured in the NYT, Italian Vogue, and Marie Claire Taiwan. They are absolutely stunning!

Here's a peek at what Amy will be offering at each session so bring along your notepads and a pencil. Her advice will be plentiful and you'll certainly want to jot some things down. She'll also have some her books with her in case you want your own autographed copy!

............................................

Friday Lunch & Learn

DIY PR 101: Turn up the volume on your publicity efforts!

What makes your product or story irresistible to media? How can you create relationships with editors and writes that keep them coming back to you for ideas and content? We will demystify what bloggers and writers are really looking and defines the steps you need to take to get press ready. 

............................................

Saturday Lunch & Learn

Pitch Perfect: craft a pitch that gets results

In this lunch-and-learn session, Amy will share what editors want to see in a pitch and what they don’t need, as well as tackle common pitch conundrums like identifying the right editor and finding their contact. Amy will finish this session by teaching you how to anticipate exactly what editors are looking for!

............................................

We can't wait!